ElMadina Arts

ElMadina Arts for Performing and Digital Arts LLC is an independent cultural organisation based in Alexandria, Egypt. Founded in 2000, we work at the intersection of participatory arts, social theatre, non-formal learning, youth development, cultural programming, community engagement and digital practice. We use artistic and experiential methods to support young people, youth workers, artists, facilitators and cultural organisations in developing leadership, teamwork, communication, employability, civic participation and intercultural competences. Our activities include workshops, creative laboratories, training-of-trainers programmes, community-based cultural projects, public-space interventions and the development of learning resources. ElMadina Arts also developed NAMA, a practice-based methodology using interactive scenarios, forum and image theatre, role reversal, embodied reflection and structured dialogue. The methodology helps participants explore social and organisational challenges, recognise behavioural patterns and practise alternative responses. Within international partnerships, we can contribute through needs assessment, activity co-design, participant recruitment, local implementation, training delivery, Arabic adaptation and field testing of curricula and toolkits, documentation, evaluation and dissemination. We provide access to Egyptian cultural practitioners, young people, community actors and organisations, together with a grounded perspective from Alexandria and the Southern Mediterranean. We are interested in joining Erasmus+ projects as an Egyptian implementation, training and methodology partner, particularly in Capacity Building in the Field of Youth and other relevant Key Action 2 partnerships. Our priority areas include youth employability, inclusion, civic participation, leadership, cultural participation, facilitator development, digital transformation and arts-based responses to social challenges. ElMadina Arts is registered on the EU Funding & Tenders Portal under PIC .